Drawing on deep motorsport industry expertise and a global network of contacts, they craft bespoke sponsorship and brand partnership strategies that connect organisations with highprofile rights holders, teams and events to increase visibility, engagement and return on investment. Their services span brand and sponsor partnership development, sports consultancy, hospitality and event management, legal and contractual support, creative services, public relations and athlete representation, all tailored to meet the strategic goals of clients.

With extensive experience across major international sports and a focus on delivering bespoke commercial solutions, Mayfield aims to maximise sponsorship revenue and create meaningful, longlasting relationships between sponsors and sporting properties.