AS A TEAM OF HIGHLY QUALIFIED PROFESSIONALS, WE PRIDE OURSELVES ON CREATING THE RIGHT PARTNERSHIP BETWEEN SPORTS TEAMS, INDIVIDUALS AND ORGANISATIONS WISHING TO PROMOTE THEIR BRAND.
With our global knowledge and understanding of the motorsports industry, and an impressive network of sporting contacts, we are able to provide a bespoke tailored consultancy services in sport and athlete management.
Mayfield owner, Richard Coleman, is a former team owner creating a ‘peer to peer’ relationship with teams and management.
Our headquarters are based at Silverstone, where eight out of ten F1 teams are resident. This enables us to have a day to day relationship with the teams, allowing us to provide the best possible marketing package for the client.
Sports Management and Commercial professional with 15 years experience in World Championship Motorsports
Anoushka has spent over two decades involved within motorsport and equestrian sports, blending her passion for both industries with the commercial side of sports management and competition. With a deep-rooted connection to the world of motorsport, Anoushka has been involved in various roles driving forward the business and marketing aspects of Mayfield.
As founder Anoushka’s unique combination of experience in both high-speed motorsport and the disciplined world of equestrian competition has allowed her to build Mayfield and develop strong relationships with athletes, sponsors, and organizations, working behind the scenes to ensure events run smoothly while also enhancing commercial opportunities for brands.
Richard is an experienced investment professional with twenty years’ experience ofprincipal investment in real estate and operational businesses in the UK andEuropean markets as well as consulting on motorsport projects. He has extensiveexperience in appraisal and due diligence as well as raising and structuringdebt and mezzanine finance, structuring acquisitions and conducting acquisitiondue diligence.
Duringthe course of his career Richard has worked in both consultancy and principalroles typically on asset backed operational transactions. These includeacquisitions, disposals and re-financing complex, often multi country projectsfor investment banks and principal investment firms including HSBC, UBS Warburgand Dawnay-Day Structured Finance.
Simon is a qualified solicitor with more than thirty years experience in corporate M&A and twenty years in private practice, ultimately as a corporate M&A partnerwith Olswang London (now CMS).
In private practice Simon led hundreds of acquisitions, disposal and capital markets transactions, both domestic and cross-border, including private equity investments, exits and joint ventures as well as IPOs, MBOs, public takeovers and mergers. In particular, his UK buy and build experience is extensive.
In completing his transactions, Simon has dealt with counter parties of all types from sole proprietor to OMBs, large investment banks, brokers, senior lenders and private equity houses to institutional investors and management teams.
